Whether you need a deal closed, a pricing model rebuilt, contracts drafted without lawyers in the room, or a commercial function that doesn't yet exist — Acceler8 delivers.
Senior commercial expertise, embedded directly into your business — without the cost or commitment of a permanent hire.
Talk to us about thisMany B2B software and Fintech businesses are growing — but their commercial operation hasn't kept pace. Deals take too long, the sales process lacks structure, costs are creeping up and the speed at which you can bring new products and clients to market is slower than it should be.
Acceler8 provides interim and fractional senior commercial leadership for businesses that need to move faster, perform better and build a more disciplined commercial engine — without waiting to hire a full-time Commercial Director.
Drawing on twenty years of experience leading commercial functions at some of the world's most demanding organisations, Adam embeds directly into your business, works alongside your team and drives measurable improvement from day one.
Revenue acceleration — identifying and removing the commercial friction that slows deals, costs you clients and limits growth.
Cost reduction — reviewing cost-to-serve, supplier terms and operational spend to improve margin without cutting capability.
Speed to market — streamlining the path from product or service to signed contract, reducing the barriers clients face when trying to work with you.
Sales process redesign — introducing structure, governance and repeatability so your sales team performs consistently, not just occasionally.
Market entry support — helping you enter new markets and territories with the commercial infrastructure to compete from the start.
B2B software and Fintech businesses — from ambitious SMEs looking to build commercial momentum, to established mid-market companies whose commercial performance has plateaued. Particularly suited to businesses that are scaling but lack the senior commercial experience to do so efficiently.
Pricing is one of the most powerful commercial levers available to any business. Most companies never fully pull it.
Talk to us about thisToo many businesses price on instinct — or worse, copy competitors without understanding the market's real willingness to pay. The result: revenue left on the table, margin eroded by inconsistent discounting, and a pricing model that breaks down the moment you try to scale it.
Acceler8 designs and implements end-to-end pricing architectures for SaaS products, professional services and solutions businesses — from the very first product test through to launch and long-term steady state.
Having sat on both sides of the commercial table, Adam brings a uniquely grounded perspective to pricing. He understands how procurement teams stress-test your numbers, what value drivers actually move buyers, and how to build a pricing model that holds up under scrutiny — and keeps protecting your margin as you scale.
Pricing model design — building the right commercial structure for your product or service, whether subscription, consumption, outcome-based or hybrid.
Price book development — creating a clear, governed price book that gives your sales team confidence and your business consistency.
Deal margin management — designing the approval frameworks and discount governance that protect margin at every deal stage.
Launch and test support — working through the early commercial stages with you, refining based on real market feedback before scaling.
Competitive positioning — understanding where your pricing sits relative to market and structuring your value narrative accordingly.
Software and Fintech businesses launching new products or services, companies that have grown organically but never formalised their pricing approach, and businesses that sense they are undercharging — or discounting too freely — but don't know how to fix it.
Contracts should close deals — not delay them. Most businesses have it the wrong way round.
Talk to us about thisMost businesses put lawyers in the room to negotiate contracts. Lawyers are trained to win every point — which slows deals, raises tensions and kills commercial momentum. The result is a process that protects the business on paper whilst damaging it in practice: lost deals, strained relationships and months spent on redlines that didn't need to be there.
Acceler8 takes a fundamentally different approach. Adam drafts, reviews and negotiates complex commercial contracts end-to-end — without legal counsel in the room. Backed by Board-approved parameters and a structured commercial playbook, every deal is handled with full awareness of risk, at pace, and with both sides walking away ready to do business.
This is not about cutting corners. It is about applying commercial intelligence — not legal process — to the negotiation. Knowing which terms matter, which can be conceded without consequence, and how to reach a position that works for both parties without making it a fight.
Contract drafting from scratch — MSAs, SaaS subscription agreements, professional services terms, partnership and supplier contracts built to your business requirements.
Commercial playbook design — a structured negotiation framework aligned to Board-approved parameters, so every deal is handled consistently and within governance.
Live deal negotiation — direct involvement in active commercial negotiations, bringing experience and composure to the table when it matters most.
Contract review and risk assessment — reviewing incoming terms with a commercial (not just legal) lens, identifying genuine risk versus negotiating noise.
Template library development — building a suite of contract templates that reduce time-to-first-draft and give your team a strong starting position in every negotiation.
B2B software and Fintech companies whose contracts are slowing deals rather than enabling them. Businesses spending too much time and money on external legal counsel for routine commercial negotiations. Sales teams that lack the commercial contract knowledge to negotiate confidently and close faster.
Commercial processes should act as an enabler and an accelerator to sales, not an operational bottleneck to be navigated in fear or avoided altogether.
Talk to us about thisSmaller businesses often lack the commercial infrastructure that larger competitors take for granted — no formal pricing process, no bid review, no RevOps function, no commercial governance. More established companies have these things, but they were built for a different size or shape of business and now they slow everything down rather than enabling growth.
Acceler8 designs and builds commercial functions from the ground up — or overhauls existing ones that have stopped working. This is not consultancy at arm's length. It means getting into the business, understanding how it actually operates, and building the structure, processes and governance that let it compete and scale.
Having built a global commercial function from scratch at Aptitude Software — and led procurement and transformation programmes at GSK and Mars — Adam brings hands-on experience of what a high-performing commercial operation actually looks like, and what it takes to build one in practice.
Commercial function design — defining the right structure, roles, responsibilities and ways of working for your commercial operation at your stage of growth.
RevOps implementation — building the revenue operations infrastructure that connects sales, pricing, contracts and delivery into a coherent commercial engine.
Bid Review Committee — designing and standing up a formal bid review process that brings governance and consistency to how you price, approve and pursue new opportunities.
Pricing function — establishing a dedicated pricing capability, including ownership, governance, tooling and the processes that keep your pricing aligned with the market.
Hiring and onboarding — where needed, supporting the recruitment and onboarding of commercial talent into newly created or redesigned roles.
Fast-growing SMEs that have outgrown ad hoc commercial processes and need to build something fit for the next stage. Mid-market businesses whose commercial operations were built for a different era and are now holding back performance. Any business preparing for significant growth, investment or acquisition that needs a credible commercial infrastructure in place.
Tell us what is holding your commercial performance back. We will give you an honest view of where Acceler8 can help — and how quickly we can get started.
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