Track record

The numbers
speak for
themselves.

Twenty years of delivering at the most senior levels — across revenue generation, pricing, contract negotiation, procurement and commercial transformation. These are some of the results.

£240m+
Sales contracts personally
negotiated & closed
60%
Reduction in time
to signature achieved
250+
Commercial deals personally
negotiated & closed
20 yrs
Senior commercial
experience across sectors
01 · Revenue & Growth

Driving top-line performance

Commercial outcomes that move the dial: deals that close quicker, increased and protected margins, revenue that scales.

5x
Revenue growth
Aptitude SoftwareFintech SaaS

Grew revenues fivefold by personally negotiating 90 net-new client deals worth over £120m TCV as Senior Commercial Director. Built and led the global commercial function from scratch, establishing the processes, governance and team that made sustained growth possible.

Acceler8 CommercialCurrent
£15m
ARR closed for clients

Led sales negotiations on behalf of clients, closing commercial deals worth approximately £15m ARR — across enterprise software agreements and professional services contracts.

Aptitude SoftwareFintech SaaS
New
markets
Market entry & expansion

Revolutionised the sales process and led commercial expansion into new markets and territories — improving deal competitiveness through reduced cost to serve and establishing a Bid Review Committee to align the organisation.

EquifaxFinancial Data
£100k
Net-new revenue generated

Generated £100k of net-new revenue from blue-sky commercial initiatives while managing the UK Procurement function — demonstrating the commercial upside that procurement expertise can unlock when applied creatively.

Brit InsuranceInsurance
£515k
Revenue from divestment

Commercial programme lead for the divestment of a motor insurance book to a broker — generating £515k of net-new revenue alongside £2m in cost savings, and increasing vital cash flow for the business.

02 · Commercial Operations

Building the infrastructure that enables growth

Pricing, contracts, playbooks and commercial processes designed to accelerate deals and protect margin.

60%
Faster to signature
Aptitude SoftwareFintech SaaS

Reduced average time to signature by 60% — from approximately four months to six weeks — through the design and implementation of a bespoke Commercial Playbook. The playbook aligned every negotiation to Board-approved parameters, gave the sales team a clear framework to operate within, and removed the bottlenecks that had been slowing deal closure.

Aptitude SoftwareFintech SaaS
Multi-
product
SaaS pricing & launches

Programme Director for multiple new SaaS solution launches — owning end-to-end cost review, pricing model design and accompanying contractual terms. Owner of the price book and deal margin management across the portfolio.

Acceler8 CommercialClient Work
$m+
Oracle ULA savings

Negotiated an Oracle Unlimited Licence Agreement for a FTSE 250 client, delivering multi-million dollar savings, reducing cost to serve, improving profitability and providing risk assurance over the existing and future licence estate.

Aptitude SoftwareFintech SaaS
M&A
Acquisition commercial lead

Commercial lead for multiple company acquisitions — focused on maximising investment return, assessing pre-signature risk and minimising post-signature exposure. Integrated commercial due diligence with strategic investment objectives.

CapgeminiConsulting
Gov.
Parliamentary White Paper

Delivered a national and local government savings Parliamentary White Paper to the Office of the Deputy Prime Minister, following a successful roadshow of key themes to local government Heads and business CEOs across nine English regions.

03 · Cost & Procurement

Protecting the bottom line

Savings delivered, targets exceeded and procurement functions transformed across global organisations.

430%
Of savings target
EquifaxFinancial Data

Delivered £850k+ in cost savings — approximately 430% of the annual target — reporting directly to the UK CFO. Simultaneously generated £100k of net-new revenue through blue-sky initiatives, demonstrating that a well-run procurement function is a commercial asset, not just a cost centre.

Brit InsuranceInsurance
4yrs
Savings targets exceeded

Beat savings targets four years running — by 27%, 86%, 116% and 74% respectively. Delivered alongside a multi-year BPO/ITO outsource deal, supply base rationalisation and spend optimisation programmes.

GSKPharma / Global
$12B
Working capital programme

Programme lead for a multi-year, multi-business unit $12B Working Capital initiative — one of the most complex commercial transformation programmes in the pharmaceutical sector. Also served as Chief of Staff to the R&D Procurement VP.

MarsGlobal FMCG
$10B
Standard payment terms

Programme lead for a $10B Standard Payment Terms initiative and Commercial Performance Management for a £600m three-year savings target. Assumed additional role of Chief of Staff to the VP of Indirect Commercial.

Brit InsuranceInsurance
BPO
Major outsource deal

Commercial programme lead for a multi-year BPO/ITO outsource deal — managing the full commercial lifecycle from initial scoping through supplier selection, negotiation and contract execution to deliver sustained cost savings and process efficiencies.

Pedigree

Experience at the highest levels

Mars Global FMCG
GSK Pharma / Global
Aptitude Fintech SaaS
Equifax Financial Data
Brit Insurance
Capgemini Consulting

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