The numbers
speak for
themselves.
Twenty years of delivering at the most senior levels — across revenue generation, pricing, contract negotiation, procurement and commercial transformation. These are some of the results.
negotiated & closed
to signature achieved
negotiated & closed
experience across sectors
Driving top-line performance
Commercial outcomes that move the dial: deals that close quicker, increased and protected margins, revenue that scales.
Grew revenues fivefold by personally negotiating 90 net-new client deals worth over £120m TCV as Senior Commercial Director. Built and led the global commercial function from scratch, establishing the processes, governance and team that made sustained growth possible. See our Interim Commercial Leadership service →
Led sales negotiations on behalf of clients, closing commercial deals worth approximately £15m ARR — across enterprise software agreements and professional services contracts.
markets
Revolutionised the sales process and led commercial expansion into new markets and territories — improving deal competitiveness through reduced cost to serve and establishing a Bid Review Committee to align the organisation.
Generated £100k of net-new revenue from blue-sky commercial initiatives while managing the UK Procurement function — demonstrating the commercial upside that procurement expertise can unlock when applied creatively.
Commercial programme lead for the divestment of a motor insurance book to a broker — generating £515k of net-new revenue alongside £2m in cost savings, and increasing vital cash flow for the business.
Building the infrastructure that enables growth
Pricing, contracts, playbooks and commercial processes designed to accelerate deals and protect margin.
Reduced average time to signature by 60% — from approximately four months to six weeks — through the design and implementation of a bespoke Commercial Playbook. The playbook aligned every negotiation to Board-approved parameters, gave the sales team a clear framework to operate within, and removed the bottlenecks that had been slowing deal closure. See our Reduce Time to Signature service →
product
Programme Director for multiple new SaaS solution launches — owning end-to-end cost review, pricing model design and accompanying contractual terms. Owner of the price book and deal margin management across the portfolio.
Negotiated an Oracle Unlimited Licence Agreement for a FTSE 250 client, delivering multi-million dollar savings, reducing cost to serve, improving profitability and providing risk assurance over the existing and future licence estate. See our Vendor Contract Negotiation service →
Commercial lead for multiple company acquisitions — focused on maximising investment return, assessing pre-signature risk and minimising post-signature exposure. Integrated commercial due diligence with strategic investment objectives.
Delivered a national and local government savings Parliamentary White Paper to the Office of the Deputy Prime Minister, following a successful roadshow of key themes to local government Heads and business CEOs across nine English regions.
Protecting the bottom line
Savings delivered, targets exceeded and procurement functions transformed across global organisations.
Delivered £850k+ in cost savings — approximately 430% of the annual target — reporting directly to the UK CFO. Simultaneously generated £100k of net-new revenue through blue-sky initiatives, demonstrating that a well-run procurement function is a commercial asset, not just a cost centre.
Beat savings targets four years running — by 27%, 86%, 116% and 74% respectively. Delivered alongside a multi-year BPO/ITO outsource deal, supply base rationalisation and spend optimisation programmes.
Programme lead for a multi-year, multi-business unit $12B Working Capital initiative — one of the most complex commercial transformation programmes in the pharmaceutical sector. Also served as Chief of Staff to the R&D Procurement VP.
Programme lead for a $10B Standard Payment Terms initiative and Commercial Performance Management for a £600m three-year savings target. Assumed additional role of Chief of Staff to the VP of Indirect Commercial.
Commercial programme lead for a multi-year BPO/ITO outsource deal — managing the full commercial lifecycle from initial scoping through supplier selection, negotiation and contract execution to deliver sustained cost savings and process efficiencies.
Experience at the highest levels
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Ready to see what
Acceler8 can deliver?
Every business is different. Tell us where your commercial performance is falling short and we will have an honest conversation about what is possible — and how quickly.
Start the Conversationadam@acceler8commercial.co.uk